Marketing Consultant for SMEs That Need

Clearer Strategy, Better Leads and

Faster Growth

I help SMEs and growing businesses improve marketing strategy, generate more qualified leads, and build scalable marketing systems without the cost of a full in-house senior team.

Based in Tonbridge, Kent, my focus is simple: marketing that works, teams that perform, and outcomes that matter.

Book a discovery call

  • I simply love all things marketing. Telling compelling stories to the right audience, leading to measurable outcomes is exciting to me.

    I create strategies, generate leads & sales, build brand positioning & messaging, fix and optimise underperforming campaigns, implement systems & processes, and build skills within marketing teams, to turn big ideas into real impact.

    I have 16+ years’ experience working with small, medium and enterprise businesses across innovative technologies (AI, IoT, ML), SaaS, consulting, solutions, network performance, insurance, banking, manufacturing, corporate training, HR, hospitality, creative industries, and nonprofit sectors.

    I’ve delivered across B2B, B2C, defining strategy, conducting market and competitor research, expanding brand positioning, driving demand generation, managing events, campaigns, digital marketing, product launches, go-to-market execution, and partner marketing.

    My focus is simple: marketing that works, teams that perform, and results that matter.

    TNWmarketing has been created by Tonya Williams.

    Reach out with your ideas today.

  • I work with leaders in companies that have a desire to take their marketing to the next level; from building new marketing functions, to developing early stage teams, and optimising established teams. All have a common goal → raise awareness, build engagements and drive conversions to generate opportunities, sales, and build long lasting relationships.

    I’m experienced in working with a range of business requiring different marketing support:

    • Early stage: Pre-Seed/Seed, revenue of £0-2M, focus on validation, positioning, initial demand, MVP marketing

    • Early growth stage: Series A, revenue £2-10M, focus on scaling marketing, building pipeline, first marketing hires

    • Growth stage: Series B, revenue £10-50M, focus on optimising channels, expanding reach, building internal marketing org

    • Privately owned mid-large sized businesses, focus on enterprise, long sales cycles

    If you are looking for marketing strategy, brand positioning, campaign execution, reporting and analytics, and marketing enablement, then you can get in touch today.

  • You can start today by booking a short 15 minute intro call to discuss your needs.

    During this discovery call we identify your key objectives and define what success looks like.

    I will build out a project plan based on your requirements, map it to a timeline of deliverables and proposed budget.

    We review and tweak it together, then approve and sign off. Now the fun starts, working - as ONE team - with regular check-ins to ensure all stakeholders are aligned, working towards a common goal with full transparency.

    We work to your preferred style: hybrid, remote or in-person.

Reviews

  • “Exceptional transforming our message and position in the marketplace across all channels with our audience—web, social, email, sales materials, events, partners, and launching our sustainability initiative Plant for the Planet campaign. Tonya brings energy and creativity to all aspects of her work. It is a real privilege to work with her.” 5/5

    —Will Lamb, CRO, VRP Consulting

  • “A force of positivity and momentum, propelling projects forward, leading the maturation of our marketing function—overseeing a website revamp, modernising our presentation templates, leading multiple campaigns to amplify Vera’s impact, and driving significant growth in our LinkedIn audience.” 4.5/5

    —Katrina Seidel, Business Development VP, Vera Solutions

  • "Really turned around our marketing efforts, from events and social media to email campaigns and content, having made an impact on Vera, our team and our clients. Marketing at Vera is in a far better place than it was 3 years ago.” 4.5/5

    —Zak Kaufman, Co-Founder and CEO, Vera Solutions

  • “Highly skilled social media strategist, and creative content writer. The ability to quickly understand client requirements, build a tailored digital marketing strategy, and deliver engaging content, significantly drove our client project growth.” 5/5

    Melanie Hill, Founder and Director, Acorn2Oak Marketing

  • “We had great success at our seminar series generating hundreds of attendees, with great feedback and lots of opportunities. We could focus on sales, knowing our marketing execution was in good hands.” 4.8/5

    Ales Mahler, Account Executive, VIAVI Solutions

Services I provide

Strategic Marketing Consultancy

Strategic Marketing That Drives Measurable Growth Strategic Marketing That Drives Measurable Growth
Strategic Marketing That Drives Measurable Growth

For businesses that need clarity, structure and direction.

Services can include:

  • Market positioning & messaging clarity

  • Ideal customer definition

  • Channel prioritisation

  • Funnel and offer optimisation

  • Paid + organic strategy roadmap

  • KPI + revenue modeling

  • 90-day execution plan

A focused marketing strategy you can execute with confidence.

Enquire now

Execution-First Marketing Campaigns

Execution-First Marketing for Growing Businesses Execution-First Marketing for Growing Businesses
Execution-First Marketing for Growing Businesses

I work inside your business to plan, execute, and optimize marketing that drives measurable growth.

As your fractional marketer, I can:

  • Own marketing execution end-to-end

  • Launch and manage campaigns

  • Optimise funnels and conversion paths

  • Coordinate designers, copywriters, and vendors

  • Manage paid ads & performance tracking

  • Improve messaging and offers

  • Report on revenue-driven KPIs

From plan to pipeline without the full-time hire.

Book intro call

Workshops For Local Businesses

Clarity in a Day: Build Your Marketing Plan and Stop Guessing Clarity in a Day: Build Your Marketing Plan and Stop Guessing
Clarity in a Day: Build Your Marketing Plan and Stop Guessing

A hands-on workshop for business owners and teams who want to learn marketing fundamentals and leave with a clear, actionable one-page plan.

By the end of this workshop you will:

  • Define your ideal customer clearly

  • Clarify your positioning and core message

  • Identify your highest-impact marketing channels

  • Map your simple acquisition funnel

  • Set practical goals

  • Leave with a one-page marketing plan

Practical marketing knowledge your business can act on immediately.

get in touch

Frequently Asked Questions

  • TNWmarketing provides practical marketing support for growing businesses, including marketing strategy development, fractional marketing leadership, lead generation, campaign optimisation, and marketing workshops. The goal is to help companies increase visibility, attract customers, and grow revenue with measurable results.

  • TNWmarketing works with ambitious organisations ranging from early-stage startups to established companies. Services are designed for businesses that need senior marketing expertise but may not yet have the time, resources, or need for a full in-house marketing team.

  • TNWmarketing operates as a strategic marketing partner rather than a traditional agency. Instead of focusing only on delivering specific marketing activities, TNWmarketing works with businesses to develop clear marketing strategies, identify the most effective channels, and prioritise actions that drive measurable growth. This approach ensures marketing efforts are aligned with business goals and resources, rather than simply executing campaigns without a strategic foundation.

  • Yes. TNWmarketing provides fractional marketing leadership for organisations that need senior marketing expertise but are not ready to hire a full-time marketing director or CMO. This gives businesses access to strategic guidance, marketing planning, and performance oversight while remaining flexible and cost-effective.

  • Absolutely. TNWmarketing does not use generic templates or one-size-fits-all marketing plans. Every strategy is built around your organisation’s goals, target audience, market position, and growth ambitions. The result is a clear, practical roadmap that focuses on the marketing activities most likely to generate meaningful results.

  • Most partnerships start with a short discovery call to understand your business goals, current marketing challenges, and growth targets. From there, TNWmarketing creates a tailored plan that outlines strategy, timelines, and recommended actions to deliver measurable outcomes.

  • Yes. TNWmarketing helps businesses define their positioning, identify ideal customers, select the right channels, and create a clear roadmap for growth, including measurable KPIs and execution plans.

  • Pricing depends on the scope of work. Workshops have fixed pricing, while consulting and fractional marketing services are tailored to the specific needs, objectives, and scale of each business.

How can I get started?

You can get started by booking a short introductory call or reaching out via the contact form or email below. This initial conversation helps determine the best approach for your business and marketing goals.

Contact TNWmarketing To Start Growing Your Business

If what you see makes you curious, then let’s start levelling up your marketing. Reach out directly, or leave your details and I will get back to you.

Create a marketing strategy, outsource your marketing to an experienced professional, or upskill your team.

Tonya@tnwmarketing.co.uk

(+44) 07969612269

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