What services does TNWmarketing offer?

TNWmarketing provides practical marketing support for growing businesses, including marketing strategy development, fractional marketing leadership, lead generation, campaign optimisation, and marketing workshops. The goal is to help companies increase visibility, attract customers, and grow revenue with measurable results.

Who is TNWmarketing for?

TNWmarketing works with ambitious organisations ranging from early-stage startups to established companies. Services are designed for businesses that need senior marketing expertise but may not yet have the time, resources, or need for a full in-house marketing team.

How is TNWmarketing different from a marketing agency?

TNWmarketing operates as a strategic marketing partner rather than a traditional agency. Instead of focusing only on delivering specific marketing activities, TNWmarketing works with businesses to develop clear marketing strategies, identify the most effective channels, and prioritise actions that drive measurable growth. This ensures marketing efforts are aligned with business goals and resources, rather than simply executing campaigns without a strategic foundation.

Do you offer fractional CMO or senior marketing leadership?

Yes. TNWmarketing provides fractional marketing leadership for organisations that need senior marketing expertise but are not ready to hire a full-time marketing director or CMO. This gives businesses access to strategic guidance, marketing planning, and performance oversight while remaining flexible and cost-effective.

Will my marketing strategy be tailored to my business?

Absolutely. TNWmarketing does not use generic templates or one-size-fits-all marketing plans. Every strategy is built around your organisation's goals, target audience, market position, and growth ambitions. The result is a clear, practical roadmap that focuses on the marketing activities most likely to generate meaningful results.

How does the process work?

Most partnerships start with a short discovery call to understand your business goals, current marketing challenges, and growth targets. From there, TNWmarketing creates a tailored plan that outlines strategy, timelines, and recommended actions to deliver measurable outcomes.

Can you help build a marketing strategy from scratch?

Yes. TNWmarketing helps businesses define their positioning, identify ideal customers, select the right channels, and create a clear roadmap for growth, including measurable KPIs and execution plans.

How is pricing structured?

Pricing depends on the scope of work. Workshops have fixed pricing, while consulting and fractional marketing services are tailored to the specific needs, objectives, and scale of each business.

Is this relevant to my industry?

Yes. Every session is built around challenges that come up regardless of industry, such as visibility, content, time, and getting found. The exercises use your own business, so the output is always specific to you.

How is this different from watching a free webinar or YouTube video?

You do the work in the room, on your own business, with other business owners around you. You leave with something finished, not a list of things to do later, which makes the difference between actually using what you've learned and not.

Do I need to have been to a previous session?

No. Each session stands alone. You can drop in for any topic that's relevant to you without having attended before.

What level are the sessions pitched at?

Practical beginner to intermediate, with no jargon or assumed knowledge. Even experienced marketers find it useful, since the focus is on doing things properly rather than just knowing about them.

Can I get one-to-one help or is it all group work?

Sessions are small groups, so there is plenty of opportunity to get direct input on your specific situation as Tonya moves around the room during activities. Dedicated one-to-one support is available separately if needed.

I'm not comfortable on camera. Is that a problem?

That's exactly why this session exists. An AI avatar speaks for you: you upload a photo, paste your script, and HeyGen creates the video, so you never appear on camera yourself.

Will an AI avatar video look real enough to use?

For most social and website use, yes. HeyGen produces convincing lip-sync, natural expressions, and clean output. It is not a substitute for high-production filming, but works well for a short LinkedIn or website video, and you can judge the result for yourself during the session.

Do I need any experience with AI tools or video editing?

None. Both tools are guided step by step on screen, so if you can copy and paste, you can complete the workflow.

Can I use this for content other than blog posts?

Yes. The same process works for newsletters, LinkedIn articles, or any written content you own, and once learned can be repeated at home with any piece of content in around 30 minutes.

Bring a laptop, a blog post you've written either as a URL or text, and a photo of yourself. Registering for a free HeyGen account before arriving is also recommended.

Learn Practical Marketing Strategies You Can Implement Immediately

The Marketing Lab

The Marketing Lab is a monthly, in-person session designed for Business Owners, Founders, Directors, Managers and Marketers, who want more than just ideas. In just two hours, you’ll:

Work on your specific marketing needs
Learn practical strategies you can use immediately
Get feedback and ideas from others in the room
Discuss collective experiences with your peers
Walk away with useful resources relevant to the topic of the day

These sessions are not a lecture — they are a working session, so please bring your laptop. You won’t just leave inspired — you’ll leave with progress, resources and new connections.

Marketing Workshops & Networking Events in Tonbridge for SMEs

The Marketing Lab is taking a summer break.

Next Marketing Lab Details

tbc

Who it’s for:

Small Business Owners, Founders, Directors , Managers and Marketing Professionals.

No prior video experience required.

What you’ll learn:

tbc

What you’ll leave with:

tbc

Date: tbc

Time: tbc

Location: tbc

This session is hosted by Tonya Williams, B2B Marketing Consultant with 16+ years experience. Learn more about TNWmarketing.

No jargon. No theory-heavy slides. Bring your laptop, a blog post url, and a digital photo.

Agenda

- Grab a coffee or tea, get settled, and meet other participants
- Set up laptops and check tool setup and photo location
- The AI workflow: what we’re building today
- Blog post to speaking script
- Photo to Avatar
- Add Script
- Make Video
- Play your video and walk back how you got there
- Peer Feedback
- Free flow conversation

Why are Marketing Labs different?

The Marketing Lab provides an opportunity to network AND learn in a short focussed session with peers interested in the same topics - unlike many networking groups in the area that provide general networking or learning separately.

What you can expect at a Marketing Lab?

The Marketing Lab sessions include:

Relaxed, purposeful networking
A focused, interactive marketing session
Dedicated time to apply what you’ve learned
Small group discussion and feedback

How much do Marketing Labs cost?

The goal of the Marketing Lab is to provide local professionals and businesses with an opportunity to connect with peers and learn. Therefore the cost of these sessions is minimal to make them accessible. They are priced at £45 per person per session.

Where Can You Find Us

Tonbridge Old Fire Station - TOFS - Castle Street, Tonbridge, TN9 1BH

NOTE there is no lift.

Directions:

By Train: arrive Tonbridge Station, turn left from main exit and walk along the high street, over the bridge, and past Tonbridge Castle. Take the next left to Castle street. 10-15 minute walk.

By Car: Nearest car park is Upper Castle Field Car Park (13 Bank St, Tonbridge TN9 1HW). 2 minute walk.

Frequently Asked Questions

TNWmarketing runs The Marketing Lab, a monthly in-person marketing workshop and networking session held at Tonbridge Old Fire Station (TOFS), Castle Street, Tonbridge, TN9 1BH. Sessions take place on the last Thursday of every month from 9:30 to 11:30am and are open to business owners, founders, directors, managers, and marketing professionals across Tonbridge, Tunbridge Wells, Sevenoaks, and the wider West Kent area. The venue is a 10–15 minute walk from Tonbridge Station and 2 minutes from Upper Castle Field Car Park on Bank Street. Tickets are £45 per person. The last two sessions sold out. Reserve your place at tnwmarketing.co.uk/events.
The Marketing Lab is a monthly, in-person marketing workshop and networking event in Tonbridge, Kent, run by Tonya Williams, a B2B marketing consultant with over 16 years of experience. Each session runs for two hours and combines focused, practical marketing learning with peer networking. Unlike a lecture or webinar, the Marketing Lab is a working session — attendees bring their own laptops and work on their own business in the room, leaving with something finished rather than a list of things to do later. Each session covers a specific marketing topic relevant to SMEs, and every session stands alone so attendees can join at any point. Sessions are held on the last Thursday of every month at Tonbridge Old Fire Station and are priced at £45 per person.
Marketing Lab sessions run monthly, on the last Thursday of every month, from 9:30 to 11:30am at Tonbridge Old Fire Station. Each session covers a different practical marketing topic relevant to small and medium-sized businesses. The first two sessions sold out. Marketing Lab 3, taking place on 25 June 2026, covers From Website Content to Video: Repurpose Your Content with AI — a hands-on session where attendees use ChatGPT or Claude to turn website content into a speaking script, then use HeyGen to create a finished avatar video. Upcoming topics are announced in advance at tnwmarketing.co.uk/events. Each session stands alone, so there is no requirement to have attended previous sessions. Previous topics have covered how to save 3-5 hours a week with AI for Marketing and SEO, AIO, GEO and how to ensure you appear on google and AI searches. These sessions are available on a 1:1 basis.
No. The Marketing Lab sessions are designed for business owners, founders, and directors as much as for marketing professionals. No prior marketing knowledge, technical experience, or familiarity with the tools is assumed. Sessions are pitched at practical beginner to intermediate level with no jargon and no theory-heavy slides. The exercises use your own business, so everything produced in the session is directly relevant to you regardless of your background or industry. If you create any written content — blogs, newsletters, LinkedIn posts — or want to understand how AI tools work in practice for your business, the sessions are built for you. The only requirement for Marketing Lab 3 is a laptop, a blog post you have written, and a digital photo of yourself.
Yes. Marketing Lab topics have covered (1) How to save 3-5 hours using AI for marketing, (2) How to stay visible on Google and AI search with SEO, AIO, GEO and (3) Repurpose website content for promotion using AI and avatar videos. Email tonya@tnwmarketing.co.uk