From Ideas to Action: Build Your Marketing Roadmap
£99.00

Join this hands-on workshop where you define your ideal customer, clarify your messaging, and create a one-page roadmap to grow your business.

Next workshop

Date: 30th April

Time: 9:00 am - 12:30 pm

Location: Castle Street, Tonbridge

Marketing Workshops & Events for SMEs in Tonbridge

AI generated image of person presenting to a group at a workshop

What to Expect

Stop guessing what works in marketing and start acting with clarity. This interactive, in-person workshop is designed for business owners, founders, and small teams who want practical marketing knowledge — not theory.

This is a collaborative, hands-on session where you’ll work through exercises, get immediate feedback, and leave with a clear, actionable one-page marketing roadmap tailored to your business.

In just three hours, you’ll:

  • Define your ideal customer clearly

  • Clarify your positioning and core messaging

  • Identify your highest-impact marketing channels

  • Map a simple acquisition funnel

  • Set practical, revenue-aligned goals

  • Walk away with a one-page marketing roadmap ready to implement

This is not a lecture — it’s a working session. You’ll gain practical marketing knowledge your business can act on immediately. Perfect for businesses without a dedicated marketing team.

Agenda

    • Grab a coffee or tea, get settled, and meet other participants

    • Set up laptops and download work templates

    • Icebreaker: Share your business and marketing challenges

    • Overview of the workshop and expected outcomes

    • Introduction to one-page marketing roadmap

    • Identify your ideal customer segments

    • Understand pain points and buying behaviours

    • Craft a clear value proposition statement

    • Complete value prop statement

    • Stretch your legs

    • Enjoy a drink and a snack

    • Brainstorm all possible marketing channels

    • Narrow and prioritise channels

    • Define entry and core offers

    • Document upsell opportunities

    • Identify key Call-To-Actions (CTAs)

    • Define marketing initiatives

    • Plan weekly execution

    • Identify ownership

    • List milestones

    • Select Key Performance Indicators (KPIs)

    • List Tracking and Tools

    • Set Commitment

    • Thank you

    • Q&A

    • Next Steps

Where to Find Us

Central Tonbridge - Castle Street.

Directions:

By Train: arrive Tonbridge Station, turn left from main exit and walk past Tonbridge Castle. Next left to Castle street. 10-15 minute walk.

By Car: Nearest car park is Upper Castle Field Car Park (13 Bank St, Tonbridge TN9 1HW). Exact location is a 2 minute walk.

 

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.

From Ideas to Action: Build Your Marketing Roadmap

  • I offer three services. They are:

    1. Strategic marketing that drives measurable growth: consulting.

    2. Execution-first marketing for growing businesses: fractional marketing.

    3. Clarity in a day: build your marketing plan and stop guessing: workshops.

  • You can start today by booking a short 15 minute intro call to discuss your needs.

  • I genuinely love marketing — especially turning compelling stories into measurable results.

    With 16+ years’ experience across startups to enterprise, I combine strategy and execution: building positioning, generating leads and sales, fixing underperforming campaigns, and implementing systems that drive sustainable growth.

    I’ve worked across B2B and B2C in sectors from AI and SaaS to finance, manufacturing, hospitality, and nonprofits. Beyond delivering results, I strengthen marketing teams — building the skills and structure needed for long-term success.

    My focus is simple: marketing that works, teams that perform, and results that matter.

  • You can start today by booking a short 15 minute intro call to discuss your needs.

    During this discovery call we identify your key objectives and define what success looks like.

  • The workshop attendee cost is £139. I offer discounts for network event connections and registrations.

    For my consulting, and fractional marketing services these are tailored to client needs.

    In my experience, every business has a different story, challenge, and ambition — and that’s why my approach is never one-size-fits-all.

    You can start today by booking a short 15 minute intro call to discuss your needs.

    During this discovery call we identify your key objectives and define what success looks like.

    I will build out a project plan based on your requirements, map it to a timeline of deliverables and proposed budget.