After two decades of driving marketing for global brands and regional businesses alike, I realised something: companies don’t need more glossy marketing that looks pretty but does nothing. They need marketing that actually works.
I’m a one-person consultancy built on 16+ years of boots on the ground experience. I’ve built marketing functions from scratch, fixed underperforming campaigns, and helped established companies find their second wind. From deep-dive research and brand positioning to the nitty-gritty of lead generation and tech implementation, I’m here to turn your big ideas into real-world impact.
That’s why I launched TNWmarketing here in Kent.
My approach (and my why)
What’s the best part of marketing for me? It’s the people. I love the challenge of telling a story that truly resonates with an audience and leads to a measurable result.
Throughout my career in sectors like AI, SaaS, Tech for Good, Fintech, and Manufacturing, I’ve tried, tested, failed, and—most importantly—learned. I don’t just give you a strategy or slide deck and walk away; I roll up my sleeves and work alongside you to solve your toughest challenges.
TNWmarketing has been created by Tonya Williams
Hi, I’m Tonya. I’m so excited you’re here.
I partner with leaders who are ready to take their marketing to the next level. Whether you’re just starting out or managing a large-scale operation, I tailor my support to where you are right now:
Who I work with
Seed/Early stage (£0-2M)
You need validation. We’ll focus on positioning, finding your voice, and getting that initial demand moving.
Early-growth stage (£2-10M)
It’s time to scale. I’ll help you build a reliable pipeline and assist with those critical first marketing hires.
Growth stage (£10-20M)
Let’s optimise. We’ll look at expanding your reach and building out a high-performing internal marketing organisation.
Privately owned mid-large
You’re playing the long game. I specialize in enterprise strategies, brand positioning, and navigating complex, high-stakes sales cycles.
How we’ll work together
I believe the best work happens when we operate as one team. No "us vs. them"—just full transparency and a shared goal.
The intro call
We’ll start with a quick 15-minute chat to see if we’re a good fit. We’ll talk about your objectives and define what winning looks like to you.
The discovery
The next step is to have a discovery meeting for 30 minutes. We identify the right service offering and document your requirements. I’ll build a custom project plan, map to a clear timeline, and proposed budget. No hidden surprises.
The blueprint
We’ll review and tweak the plan together until you’re 100% happy. Once we sign off, the fun starts.
The impact
We work as one team with regular check-ins, to keep everyone aligned. Whether you prefer me remote, in-person, or a hybrid of both, I’m flexible to your style.
-
TNWmarketing offers strategic marketing that drives measurable growth, execution first marketing for growing businesses and clarity in a day building marketing plan workshops. TNWmarketing delivers these services through Fractional CMO and Fractional Marketing Manager and in-person Training.
-
TNWmarketing specialises in raising brand awareness and building reliable pipelines and high-performing marketing organizations.
For Early Stage (£0-2M) it's about validation, building brand positioning and early demand.
For Early-Growth Stage (£2-10M) it’s about scaling to build a reliable pipeline.
For Growth Stage (£10-20M) it’s about optimising what works and stopping what doesn’t.
For privately owned mid-large organisations it’s about revisiting the brand and navigating complex, high-stakes long sales cycles.
-
Yes. While many projects can be handled remotely, Tonya is available for in-person or hybrid collaboration for businesses throughout Kent and surrounding regions. Every partnership begins with a 15-minute discovery call to ensure the consultancy matches your specific business objectives and budget.
-
Pricing depends on the scope of work. Consulting, Fractional Marketing and Workshops have fixed pricing, however these can be tailored to your specific needs, objectives, and scale.
Frequently Asked Questions
NOTE: All images and videos on this website have been created using generative AI. Any similarities to real or deceased individuals is purely coincidental and by no means represents said individuals. The only real image used as a baseline for these images is myself, Tonya Williams, where I have given permission to use my image and voice.
Contact Me
If what you see makes you curious, then let’s start levelling up your marketing. Reach out directly, or leave your details and I will get back to you.
Create a marketing strategy, outsource your marketing to an experienced professional, or upskill your team.
Tonya@tnwmarketing.co.uk
(+44) 07969612269
By submitting this form you agree to having your contact information stored, and being contacted with relevant information